Thursday, March 19, 2009

Changes Changes!

I’m very happy to be blogging again; I’ve really missed it. But boy, has it ever been a crazy year, one filled with highs and lows, and lots of diligence on the Team’s part to stay on top of what’s happening out there. Our business is a mirror reflection of what our exhibitors are experiencing in their businesses. And caution is playing a critical role in riding out this wacky world economy.

The National Stationery Show (NSS) will be chock full of wonderful new collections from seasoned vendors, and delightful young companies who are getting started in the business – one of the most exciting aspects of the Show! It will have a new feel, as many exhibitors have changed the scale of their exhibits, and a new energy.

We’re in show business, so setting the stage for the curtain to rise is something we care a lot about. Now eight weeks out, we’re focusing on delivering a high energy, fun ambiance on the Show floor – one that is as productive as it is memorable. I’m very excited to tell you that SURTEX will co-locate adjacent to the NSS in the north end of the floor. SURTEX presents 2-dimensional original art for sale or for license, and features several of the world’s leading surface designers. In fact many of the current popular licenses in stationery originated in SURTEX, and needless to say, many of tomorrow’s trends will begin there, too! The artistic synergy between the shows has always been fantastic, but with the adjacency, will be palpable. I can’t wait for you to experience it.

To add to the energy, we’re also presenting the Louie Awards display on the Show floor along the back of the 2200-3000 aisles; the Demo Theatre in the rear of the 2500 aisle, featuring 4 dynamic programs each day; and, for a real visual merchandising treat, bridal-themed table settings in the 1400 aisle. And, Passport to Discovery is back, a program that emphasizes discovery as a key opportunity for NSS buyers. Did you know that most new companies are making their splash here – and can only be found at the NSS? This unique quality means buyers can be the first to discover new talent and new trends, and bring in product that will enliven their stores and stimulate sales. A good, no a great thing!

Until next time…


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