Friday, January 15, 2010

Where Do I Go Now?

"If you don't know where you are going, then it doesn't matter which road you take, does it?" These words of wisdom are from the Cheshire Cat in “Alice in Wonderland.” And it sums up the way that some people we talk to do business – those people who have expressed interest in the National Stationery Show(NSS) for years but when asked if they want to exhibit this year, the reply is “no, I don’t think I’m ready.”

When is someone finally ready to exhibit at the Show? How can the Show be of help to you? What can you learn to motivate and inspire? Is this not THE gathering of social stationery and wouldn’t it be the most educational atmosphere to develop your business and move it forward?

The NSS offers a wealth of information about the industry and for the industry. At other tradeshows, there is no one industry that is so heartily represented by all sides of the business. The experience you gain by merely exhibiting alongside someone who’s been selling greeting cards for forty years is phenomenal. The webinars to help new exhibitors prepare to exhibit are so worthwhile. And, our website offers simple how-tos -- examples of booths and how people actually put together their special look. My favorite, The Mentor Program, is such an advantage for newcomers. Our Operations Department has taken a new hands-on approach to ensure that you’ll have a good show. And there’s so much more…

It’s not all about buying and selling but making connections, seeing how it’s done, networking, working together and getting the guidance and know-how. And it’s all there for the taking. Come join a group of very committed people and companies that make up a very strong industry. Learn and grow at the National Stationery Show. Then you’ll most certainly know which way you’re going!



  1. So true! I was thinking the exact same thing for months...and finally signed my contract in December to exhibit this year for the first time! I am excited, nervous, and motivated about this awesome opportunity for our business!

  2. I agree with you, DawnCorrespondence! I am so nervous and overwhelmed by what I want to accomplish by May, but I know that I will learn so much by coming.