Friday, September 25, 2009

NSS Community-Based Site Live!

Today we “go live” with the National Stationery Show’s new website. More an industry site than purely a show-centric one, we hope it inspires you, and as it develops, becomes a regular stop in your daily clicks. I know, I know another website to follow, but let me tell you why this one will be worthy for you and your business to keep up with.

We’re setting the bar high and aiming to engage professionals on all sides of the business. The reason is simple: to communicate on a regular basis with our industry community well beyond the 4 days each May that we convene. will feature industry and business news, product features, flash polls, links to blogs, and other websites we find valuable, and will present what’s timely and relevant about the Show to exhibitors and buyers. It will be dynamic and participative. And, above all, we hope it builds community.

And speaking of community, don’t you find that this word is so often used to describe our industry? It surfaces in almost every business conversation I have, whether in a meeting, in the midst of a phone call with a customer, a planning session with the team, or during a special event. Community is a defining characteristic of the Show, as all sectors of our industry come together: manufacturers, retailers, distributors, reps, designers, licensing agents, suppliers, consumer and trade press. This is a hallmark of NSS (no pun intended!) and something that, if I do say so myself, is pretty unique in the spectrum of shows and business events that are out there. As our community grows, changes, and spans every corner of the world, we hope that the site becomes a global “town center”.

The soft launch will help us uncover any glitches, any clumsy navigation, and maybe even a mistake! But, in a true community we can and should be ourselves – bumps and all. So, go easy on us, but be sure to let us know what you think of this initial debut. And, allow me to invite you to be a part of this community. Please visit the site often, take our polls, contribute ideas, visit the product gallery and enjoy!


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